SMART FOOD HOLDING
New Dining Experience. We Know Food.

We help our clients succeed by creating brand identities, culinary experiences, and market dominance.

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NEW DINING EXPERIENCE

About Smart Food Holding

SFH is a Saudi holding company which owns the operating company - Contemporary Food Company (COFOCO). COFOCO owns and operates 7 locally created concepts in the elevated casual, QSR and ghost kitchen category. The Vision is to develop and rollout concepts inclusive of Premium Dining, Casual Dining, QSR, Food Halls and Digital Restaurant brands to Saudi Arabia and the GCC.

20+

Locations

200+

Employees

12+

Brands & IP

6000+

Retail Square Meters

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Smart Food Holding - We Know Food - Riyadh Saudi Arabia - Al Ula

MEETING OUR MARKET DEMANDS

Our Own Brand IP

Our Own IP brands represent the best of everything our customers and our market demands. Offering a range of culinary choices that delight our customers, and create lifelong ambassadors of taste.

Tawlat Fayza

Tawlat Fayza is a concept based on simple yet delicious dishes using fresh seasonal ingredients.

OKTO

Bringing an array of fresh ingredients from Greece to the table in a captivating modern setting.

SOMI

Somi is a gyro bar that specializes in Greek street food, served in innovative and twisted flavors.

EAT GREEK

The perfect street food done in a very authentic way. Exactly like you would it in Athens.

PPL

Mouth-watering salads, flavorful sandwiches, fresh juices and simple coffees.

SO SOUVLAKI

Focused on delectable Greek Souvlaki skewers, fresh off the charcoal grill.

UNIQUE GLOBAL BRAND OFFERINGS

Our Licensed Brand IP

Leveraging our strong global relationships, our licensed brands represent the best of global F&B brands and cuisine. Offering a range of culinary choices that delight our customers, and create lifelong ambassadors of taste.